Forged in Sheffield: The Blades steel inspired Season Ticket Campaign

A Campaign that reconnected Sheffield United with the essence of the city, embracing the grit and hardworking history.  It highlighted the resilience and determination shared by both the city and the club. The project catered to both the men’s and women’s teams, encompassing the creation of print, digital, and motion assets. The email campaign was seamlessly integrated with the social media effort, offering fans a customised image to share on their profiles, along with the opportunity to win an autographed shirt from their favourite players.