This campaign took Sheffield United back to the city’s roots; using the clubs strap-line ‘Forged In Steel.’ The campaign focused on the grit and determination of the city and the club as one. The campaign was for both the men and women’s team and included the design and creation of print, digital and motion assets. The email campaign integrated with the social campaign, giving the fans a personalised image to post on their channel, with the chance for them to win a signed shirt from their heroes.