After a successful season ticket campaign, Sheffield united needed to follow up with a new kit launch for the 2018/19 season. This campaign encapsulates the grit and steely heart of the city, with a modern streak using neon light strips to mimic the kit itself.

The campaign “Stop at Nothing” represents the attitude which drove them to the premier league, but also holds connotations to the action of a blade. The campaign included printed media, digital marketing and a launch with initial teased video to drive sales.