Bringing a modern streak, to a kit launch in the city of steel.

Following a triumphant season ticket initiative, Sheffield United needed to introduce their new kit for the 2018/19 season. This campaign embodies the city’s resilient and robust spirit, blending it with a contemporary touch through neon light strips that echo the design of the kit itself.

The “Stop at Nothing” campaign symbolises the relentless drive that propelled them to the Premier League, while also hinting at the cutting edge of a blade. The campaign comprised print media, digital marketing, and a launch event featuring a teaser video to stimulate sales.