Client
Purity Soft Drinks
Sector
FMCG
Year
2023
Service
Branding
Always Driven, Nothing Hidden.
Purity Soft Drink owns several well-known UK beverage brands and sought a fresh new look and positioning for 2024. We designed a new logo to capture the genuine essence of the Purity brand, subtly hinting at the high standard of each product. The overall aesthetic reflects the company’s commitment to natural principles and its emphasis on health and sustainability whenever feasible.
The vibrancy and organic nature of the company’s brands were showcased on the new website through animations, interactive features, and video content.
To foster a renewed and positive atmosphere within the organisation, the headquarters and warehouses were updated to reflect the new branding.
