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Parfit Application 2.0

Following the success for the Parfit application, Parker carried out user research to identify how they could improve the app and commissioned the second version. This redesign addressed a more consumer focused user experience and a new product interface. This was backed up with a campaign to launch the upgraded model, showcasing new features and a more modern digital design front.

What it involved

  • Web & App Redesign
  • Marketing Launch

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