Client
Mr Freeze
Sector
FMCG
Year
2025
Service
Campaign
Melt The Mayhem
Enter Mr Freeze, your secret weapon to ‘Melt the Mayhem’ and bring a moment of calm to the whirlwind of parenthood. It’s a refreshing treat for the whole family—kids enjoy the sweet satisfaction while parents savour a well-deserved pause. This ice-cold delight turns chaos into tranquility and helps parents keep their cool, making it the perfect way to reclaim peace and quiet.
This campaign is planned to begin in 2025 and run throughout the year. With both digital activity through social media platforms, and also physical sampling and presence at family friendly events across the nation in the summer months.
