As a part of the brand relaunch of Maximuscle in 2019, I was tasked to look at updating the packaging to be inline with the new look and feel. Using the new brand guidelines, the creation of a whole new look packaging included the new colours, shapes and typography.

The brief ranged from bars, bites and dippers for an on the go audience, to old fashioned protein tubs, pouches and ready to drink products. All these products are now on sale across the UK, and some internationally.

This also included marketing and content creation for the launch of each product. Each shoot was designed, art directed and in some instances photographed by myself.