Dynamic New Packaging Inspiring consumers to discover their Max.

In 2019, during the brand relaunch of Maximuscle, I was assigned the responsibility of revamping the packaging to align with the refreshed visual identity. Adhering to the updated brand guidelines, I developed an entirely new packaging design, incorporating the new colours, shapes, and typography.

The brief encompassed a range of products from bars, bites, and dippers for those on the go, to traditional protein tubs, pouches, and ready-to-drink items. These products are now available across the UK and in select international markets.

Additionally, the task involved creating marketing materials and content for the launch of each product. I handled the design, art direction, and, in some cases, photography for each shoot.