Putting Maximuscle back in the consumers hands, encouraging you to find #YourMax.

The #yourmax campaign marked the introduction of the revamped Maximuscle brand. Starting with a redesigned logo to align with a wider global identity, giving the entire brand a contemporary and cohesive appearance, regardless of location. This brand approach was launched through the #yourmax campaign, representing Maximuscle’s commitment to helping individuals discover, test, and exceed their perceived limits. The campaign featured a completely new brand aesthetic and innovative advertising strategy, which was utilised across all digital and printed materials, including a presence at BodyPower 2019.