The #yourmax campaign is the launch campaign of the new maximuscle brand. The logo was redesigned and brought inline with the worldwide brand, alongside a new look for the packaging. This gave the whole brand a new fresh feel, that felt the same no matter where you are in the world. This was launched with the creation of the #yourmax campaign, symbolising how maximuscle will help you discover, challenge, and surpass what you think #yourmax is. This included a totally new brand style set, full packaging redesign and creative advertising campaign for use on all digital and printed assets.