The Our Journey campaign was a season ticket campaign for the 2018/19 season. With the club coming up to its centimetres season in 2019, our journey was a rallying call for all fans to be part of it, now more than ever. The campaign would then be used again in the centenary season but this time as a reflection on the journey the club has been on since 1919.
Unfortunately, despite the campaign being chosen and approved by the club, it was then put on hold due to the media attention on the clubs newly proposed badge crest.
What it involved
- Campaign Concept Creation
- Full campaign plan
- Integrated Social, Email & Website Marketing
- Video Storyboarding
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