Backing Blackpool: A platform to unite a team with a community.

Backing Blackpool was a campaign designed to unify the fans, club, and local community. It marked the dawn of a fresh era under new ownership, with a distinct goal of revitalising the Football Club’s identity.

The campaign encompassed the development of key creative visuals for kit launches, intended for use across both digital and printed media. Additionally, it introduced a revamped club and retail website, ushering the club into a modern mindset and providing a foundation for growth both on and off the pitch.