The Beauty Lounge

The Beauty Lounge is a new start up salon for one of my oldest freelance clients. The Beauty Lounge needed to be a totally new look with a more minimal but premium feel. This was achieved through a hand drawn logo, analysing the business’ target customers and concluding the use of soft pinks and premium golds would be appealing. The brand was then pushed out onto business cards and vouchers before the creation of a brochure price list.