A relaunch that embraced the beer, without the fear for Bavaria.

Bold, unapologetic. BIG personality. 

We created a campaign to relaunch Bavaria into the sector with a bold and unapologetic attitude. Taking pride in being able to offer quality products at an affordable price, from a brewery with 7 generations of experience when it comes to crafting great tasting alcohol free beers.

The creative approach focused on striking typography and vivid colors to capture the eye and emphasise that Bavaria are the go-to choice for 0% beer. The aesthetic reflected the concept of ‘No Fear Beer’, simple and unassuming yet carrying a craft beer vibe that is backed by trending data. This simple and impactful approach has proven successful and translates across a range of media, from print and point-of-sale to digital and social platforms.