A campaign exploring next level protection, across the galaxy.

The Next Level Protection campaign sought to draw a visual and thematic analogy between the unparalleled defence offered by spacesuits to astronauts and the cutting-edge safety provided by Baker’s Biological Safety Cabinets (BSCs) to scientists. Its objective was to highlight the crucial importance of BSCs in research settings through engaging narratives, interactive activities, and imaginative visuals.

The campaign featured a comprehensively themed exhibition stand, an engaging brand story video, and continuous media outreach.