Leeds United needed a Season Ticket campaign that would get the fans excited about renewing for next season but also incorporate a viral digital element. The campaign utilised both players and fans as well as celebrity’s linked to the club, to help with marketing and promotion throughout the renewal period.

The campaign also had to have a visual style that the club could adopt for the remainder of the 2019/20 season. The campaign covered multiple platforms, from billboard and print design to video content for social media channels.